Why ISP's Need Data Monetization

The Way Things Were, Is the Way Things Are. Even as mobile plans continue to evolve and become increasingly more unique, the majority of internet service providers (ISPs) in the world are still offering the same plans they were offering 20 years ago: flat-rate, monthly plans with a specific QoS (bandwidth speed) and unlimited data. ISP offers are simple because that is what customers have traditionally demanded from ISPs. The customers seem happy with what they are receiving, and ISPs don’t see any reason to fix what isn’t broken. Or Are They? However, internet us a ge has changed, as the adoption of streaming and other over-the-top ( OTT ) apps continue to increase. Gone are the days of simple browsing. Internet usage has become a bandwidth-straining practice encompassing a wide range of OTT apps including YouTube, Netflix, Hulu and many more. This diverse, but consistently draining usage can create a strain on provider networks, which may already find it challenging to distingu...