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Showing posts from December, 2020

Why ISP's Need Data Monetization

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  The Way Things Were, Is the Way Things Are. Even as mobile plans continue to evolve and become increasingly more unique, the majority of internet service providers (ISPs) in the world are still offering the same plans they were offering 20 years ago: flat-rate, monthly plans with a specific QoS (bandwidth speed) and unlimited data. ISP offers are simple because that is what customers have traditionally demanded from ISPs. The customers seem happy with what they are receiving, and ISPs don’t see any reason to fix what isn’t broken. Or Are They? However, internet us a ge has changed, as the adoption of streaming and other over-the-top ( OTT ) apps continue to increase. Gone are the days of simple browsing. Internet usage has become a bandwidth-straining practice encompassing a wide range of OTT apps including YouTube, Netflix, Hulu and many more. This diverse, but consistently draining usage can create a strain on provider networks, which may already find it challenging to distingu...

Top five telecom trends to expect in 2021

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  2020 has been transformative for businesses around the world; years of digitalization happened within months and service providers were the backbone of this change. The pandemic has also compelled CSPs to rethink their operations and fasttrack their own digital transformation — a phase that has only just begun and will accelerate in 2021. Operators will reinvent and focus more on custo m er-centric offerings to meet evolving demands with the work from anywhere culture and to be ready for new lockdowns on notice. AI, machine learning, and automation will facilitate telcos to modernize their network and help create personalized and contextual services. 5G has become a reality and new IoT applications and  private 5G  will come to fruition. The increasing reliance on cloud services, digital communication, and digital payments, in addition to increasing network demand, also means added cybersecurity concerns for networks as well as their subscribers. 2020 saw significant ha...

Native WiFi Calling Gaining Ground on OTT Calling

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  Making calls over WiFi is no new thing to us. It’s hard to even remember the days before online video and  chat OTT services  like Skype and WhatsApp. However, what was once an experience distinct from cell phone calling, requiring separate software and logins is now becoming integrated into standard cellular service, altering how people make their WiFi calls. The Early Days of Native VoWiFi Apple’s iPhone started the change. When FaceTime launched 7 years ago, the shift started to happen almost overnight. Like iMessage, if you were connected to WiFi, you could make FaceTime video and voice calls without using your cellular data or voice plan. The benefit to subscribers was immense, considering most people spend the majority of their time connected to WiFi. The only disadvantage of FaceTime and iMessage? It only worked between Apple devices. Today’s Native VoWiFi Fast forward to today. Now, calls can be made over WiFi to any other device, be it another cell phone or a l...

How a Centralized Product Catalog Revolutionizes a Telco’s BSS Offerings

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  With a growing demand for smartphones and other data-hungry devices in the digital era, offering customers the right products at the right time remains a challenge for CSPs. It can be difficult for CSPs to create, manage, and monetize data offers efficiently. Despite having a variety of products, many fail to respond to the growing needs of customers in an ever-changing marketplace due to unconsolidated Business Support Systems (BSS) , a poorly integrated order management system, and multiple product catalogs. While customers clearly indicate that quality, reliability, and consistent service are keys to retention, operators’ BSS stacks fail to anticipate customer needs to proactively deliver personalized offers. The root of the problem is a lack of ability to deliver on customer demands for bundled services and siloed product offerings. The ideal solution is to have a single centralized product catalog. A centralized product catalog helps seize revenue-generating opportunities, d...

Top six ways AI and CX automation revolutionize telcos

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  The evolution of CX It’s no secret that customer experience (CX) is emerging as the key differentiator for service providers: a  Gartner study  reports that over two-thirds of marketers say their companies compete primarily on CX. And two modern technologies are facilitating richer and more advanced CX than ever before:  artificial intelligence (AI)  and  automation . AI is used to mimic human intelligence in responding to situations and conversations.  Automation, on the other hand, enables repetitive tasks to run with limited to no human intervention through preset programming. AI and automation, along with customer insights, enhance a telco’s capability to deliver an intelligent customer experience. This powerful combination also revolutionizes the way telcos interact with customers, facilitating them to monitor, track, and manage the customer experience 24x7x365.  Artificial intelligence  helps operators analyze complex customer be...

How Partnerships Are the Key to 5G Success for Telcos

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  The proliferation of smart devices and high-speed internet has revolutionized the telecommunications sector, and the advent of 5G is further bolstering this transformation. Earlier, telecoms mainly partnered with other operators to share their networks, data, messaging and voice services through wholesales agreements, but these partnerships have evolved considerably over the years. In order for 5G to be a commercial success for telcos, more advanced partner models will need to be supported for all of the new use cases and devices that are envisioned for the network. Today, a moder n  partner management solution for 5G success enables the convergence of partners across multiple sectors and caters to highly diverse needs. Unified partner systems cover key segments like  distribution , IoT/M2M, content/OTT, roaming, wholesale billing, MVNO, and more. The result: automated processes, the ability to launch any partner model, and reduced operational costs. Partnerships will p...