6 Ways to Monetize Free WiFi Using a Captive Portal
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In recent years, WiFi has evolved from a luxury to a basic necessity. This change is driven by the following ingredients of success — it is free (most of the time), it is widely available, and it connects us to the world. In fact, I would go out on a limb and say that WiFi should now be included in the bottom layer of Maslow’s Hierarchy of Needs, right next to food, water, and shelter. For service providers, th i s proliferation has been a bitter-sweet experience. On one hand, WiFi provides a means to ease network congestion caused by heavy data users (or as it is commonly called, WiFi offload ). On the other hand, it becomes difficult to attach a monetary value to this widely-available benefit. As a CSP, you have to not only maintain QoE for your users but also compete for market share against unsecured public WiFi and other low-cost service providers. To top it off, most people expect WiFi to be a free service. This leaves very few methods to monetize WiFi , making ...