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Showing posts from February, 2021

6 Ways to Monetize Free WiFi Using a Captive Portal

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  In recent years, WiFi has evolved from a luxury to a basic necessity. This change is driven by the following ingredients of success — it is free (most of the time), it is widely available, and it connects us to the world. In fact, I would go out on a limb and say that WiFi should now be included in the bottom layer of Maslow’s Hierarchy of Needs, right next to food, water, and shelter. For service providers, th i s proliferation has been a bitter-sweet experience. On one hand, WiFi provides a means to ease network congestion caused by heavy data users (or as it is commonly called,  WiFi offload ). On the other hand, it becomes difficult to attach a monetary value to this widely-available benefit. As a CSP, you have to not only maintain QoE for your users but also compete for market share against unsecured public WiFi and other low-cost service providers. To top it off, most people expect WiFi to be a free service. This leaves very few methods to  monetize WiFi , making ...

High Circulation Ratio Is Key to Mobile Money Profitability — Here’s How to Improve It

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  Every day, the mobile money industry processes over $1 billion and generates direct revenues exceeding $2.4 billion yearly, according to GSMA’s 2017 State of the Industry report. In fact, mobile money transactions in Kenya have now exceeded the country’s gross domestic product according to estimates by ICTworks. No small feat for a platform introduced a little over a decade ago in the African nation where today, five operators coexist.   The poster child of mobile money success, Kenya demonstrates the massive scope for the platform as an enabler of economic growth.  Mobile money  has enabled financial inclusion of millions of people by empowering them with digital financial services.   Without taking away from its unparalleled success, it is important to note that mPESA – at the forefront of Kenya’s mobile money revolution – entered a largely unbanked market, with minimal competition, relied heavily on agents for transactions, and used first-generation, featur...